Some are fearful of this subject. Others thrive in it. Creativity can both be a gift and a curse for the same person.

However, if you’re an entrepreneur or a highly ambitious leader, in fact, any kind of leader, then you need to learn how to tap into creativity. Without creativity, you cannot get your business started let alone handle the numerous problems that you’re likely to face with an ongoing concern.

Yesterday, I had the privilege of speaking at a national teen entrepreneur convention with 1,450 students. The conference was part of a national competition that gives teens the opportunity to simulate working as an enterprise.

The finalists had to present their marketing proposal for the panel of esteemed entrepreneurs and experts led by Dragon’s Den, Theo Paphitis.

In this video, you can hear why creativity is so critical to your business and how to activate your creative juices.