Impacting Lives Means More Than Getting Results

Oldest restaurant in Europe based in Austria opened in 803 CE

There’s getting results and there’s making an impact.

Results can be often be measured by sales value, sales volumes, number of customers acquired, etc.

It doesn’t mean what you offer has a positive consequence for the people you serve and/or the planet. In fact, there’s far too much junk sold than there are quality of goods or services.

If the usual measurements of success – money – is your main modus operandi, then you may wish to reconsider.

When your customers buy from you, how deep is the impact of the product on their lives?

Does your product or service provide temporary pleasure or does it have long-term positive and sustainable effects on your customers?

Deep impact leads to memorability, stickability and loyalty.

In business terms, that turns to long term profitability all round.

Otherwise, you are inadvertently choosing forgettability.

The visionary leader thinks decades and centuries into the future.

To such a leader, influence means delivering beyond the transaction. It means the relationship continues years after the product has been bought and has been replaced.

Harun


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By | 2018-01-18T22:16:53+00:00 18 January 2018|Decision Making, Energy Healing|0 Comments

About the Author:

Harun Rabbani is an international award-winning trainer and speaker. He specialises in coaching highly ambitious leaders and entrepreneurs to become exceptionally influential and make a bigger impact on the lives of their clients. Harun can be reached via email on harun@harunrabbani.com or contacted on +44(0)208 123 6416. You can also join the YOU Decide Email Club to get weekly doses of inspiration, education and ideas to help you to become a legendary leader. Click here to join.

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